2 things. 1) Its in the stuti shlokas 2) As you want them to be. Eg Ganesha. As described in Atharvashirsha He is रक्तं लंबोदरं शूर्पकर्णकं रक्तवाससम्॥ रक्तगंधानुलिप्तांगं रक्तपुष्पैः सुपूजितम्॥ (1st image)
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